What's the very first thing? We have been endlessly amused by the TV industry that was quickly evolving since black and white images first aired into our living rooms. And with more creative TV advertisements, businesses have been vying for attention since the initial program. TVs are the most pervading apparatus in the house, making television advertising the most sought after medium, despite the advertising prices that are notoriously high.
But why is it so expensive?
For starters, you must hire an advertising agency. You most likely don't understand what makes television ads tick; you are also unlikely to have all the important facts and figures at your finger tips unless your organization is TV. Advertising agencies make it their company to know the minutiae that make ads work; such as viewership for specific channels at particular times. Services do not come cheap, but if you would like to get your advertising campaign right the price is worth it.
You will still have to hire some professionals, should you not fantasy relinquishing absolute control to a service. For instance, you'll need a script writer, actors, cameramen, technicians that are light and also a director. Subsequently there are other pesky details, including sorting clothing and accessories out and hiring the venue and caterers. It is also a good idea to get some input from somebody who understands what is and is not allowed in an ad; all the legal ramifications. It's possible for you to see the prices escalating (as all this is contained in the fee, and most folks pick an advertising agency or media buyer).
Even in the event that you are definitely going to be the star of your advertisement and are confident enough to write your own script nearly all of the costs mentioned previously still apply.
Then there is the small issue of purchasing airtime. Prime time ads, which can be anywhere between 18:00 and 23:00 (a lot is dependent upon the station), will cost a great deal more than ads during the middle of the day. But you might be suited by mid day slots, especially in the event you're targeting stay-at-home moms or the retired age bracket. Marketing during high profile events, including sports world cups, will even cost you more than during regular viewing.
Finally, your budget must stretch to multiple viewings. No TV advertisement, no matter how nicely made, is successful if it is just aired once. Advertising experts say that individuals need to see an advertising between seven and five times for it to get their attention that is appropriate. But while ads are on, because individuals don't consistently tv advertising agency focus, you will need to run it between four and three times a day for several days (read weeks) for it to work.
TV advertising definitely has its advantages, but the yields will be outweighed by the costs, unless you are able to afford an extended effort.