What is communicating? Communicating is the transfer of activities, thoughts, signals, symbols, dispositions and ideas from one individual or group or party to another.
Business is really all about communication. The companies all around us today are a product of thoughts that were "conveyed" to certain individuals. A transfer was of ideas and thoughts - which is communication! The brand identities spread all over the business landscape have one objective - to communicate the nature of the organization. Then we have to be prepared to participate in meaningful, effective communicating if we have to reach our audience!
Not just communication - but communication that is effective!
There's no point staying in company if you are not ready to stick your neck out for an efficient business communication - whether verbal or written.
In the business world, written communication is as critical as verbal communication. However, a close observation shows that more executives have poor business writing abilities which may have accounted for a lot of company failure, fueled major disaster, increased rejection rate of services and products.
In the event that you must write copies such as sales letters, pamphlets, memos, prospectuses, catalogues, print advertising copies, press releases, formal speeches, books, posts, sponsorship letters, letters of arrangement, etc, then you definitely have to have a comprehension of how to write powerful business communication.
Although certain elements are thought to be essential when writing business communication that was specific (as listed in the preceeding paragraph), in composing an effective company copy you should be in tune with the following basics:
1. Effective business communication writing IS A SKILL THAT CAN AND should BE DEVELOPED. If you're not well grounded in your company communicating language that is official - which naturally is English - then try to improve on it by attending extra English Language classes. You can't write expressions that are better than you understand. Buy a dictionary. Look up new terminologies. Learn words and tenses are combined. Read newspapers. All those will help you in your improvement effort.
2. Understand the intent (or objective) for your correspondence and make that point only. Don't try to showcase by merging several points that are important.
3. If what you're writing is more than a note-pad office memo to surbodinate or a collegue, do not rush your company communication. Ensure you dedicate adequate time to proof read your work. It does pay in the long term. Even when a deadline must be met by you, read and reread for correctness sake.
4. Ensure a friendly tone is utilized except for instances whereby the business communicating needs such and is diciplinary in nature. When composing for business goal, possess an image of your recipient in your mind. This affords you the disposition to compose a copy that "empathises".
5. Do not make your business communication too much time. Keep It Short and Simple (KISS). Regularly than not, long company communication are not read in full. Busy executives may manage to read the very first three paragraphs up while essential points are lost in the epistle! Except for some products that are technical or if requested for, in case a proposition must be written by you, keep it to only 2 to 3 pages long. Avoid the trap of wanting to include every detail in a single document.
6. Use graphics where and when necessary. Graphics Informal Communication they say talks better! Some stories are told by images. Get an obvious and important picture to back up your points in the event that you have to rely on them.
7. Ensure your business communication is neatly packaged. Use prints, aesthetic graphics and quality bond paper. The jist that just how you look is how you are going to be addressed applies here too. Give your recipients every reason.